Build a 12-month seasonal marketing calendar
Get a month-by-month marketing calendar built around your busy and slow seasons, local events and holidays, with one clear campaign idea for each month.
The prompt
Act as a small business marketing planner. Build me a 12-month marketing calendar. My business, location and main products or services: [DETAILS] My busiest months and my slowest months: [DETAILS] Customer type (local consumers, businesses, tourists, etc.): [DESCRIPTION] Holidays, local events or industry dates that matter to my customers: [LIST] Channels I can actually keep up with: [e.g. email, Instagram, Google Business Profile, flyers] Hours per week I can spend on marketing: [NUMBER] Rough monthly marketing budget: [AMOUNT] Give me: 1. A table with one row per month: theme, one main campaign or offer, channels, start date, and what to prepare beforehand. 2. Extra pushes 4-6 weeks before my slow months to smooth out cash flow. 3. A reusable one-page campaign brief template I can fill in for each month. 4. Three evergreen ideas I can use in any month when I'm too busy to plan. Keep every campaign doable within my hours and budget. Don't assume paid ads unless my budget allows it.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Put the start and prep dates straight into your calendar app so campaigns don't sneak up on you. Review the plan each quarter and swap out anything that didn't work last year.
Related prompts
Build a 13-week cash flow forecast
Turn your bank balance, expected receipts and bills into a week-by-week cash forecast that shows when cash gets tight and what to do about it.
Create a 30-day social media content calendar
Get a realistic 30-day posting plan with a mix of helpful, behind-the-scenes and promotional posts, matched to the platforms and time you have.
Plan my week from a brain dump
Dump every task on your mind and get a realistic weekly plan, sorted by impact and deadline, that fits the hours you actually have.
Ask happy customers for reviews
Write short, natural review request messages by email and text, plus a follow-up, so more satisfied customers leave an honest online review.