Win back customers who stopped buying
Plan a short, respectful win-back campaign for past customers who have gone quiet, with messages that find out why and give them a reason to return.
The prompt
Act as a retention specialist for a small [TYPE OF BUSINESS]. Help me win back customers who used to buy from me and stopped. What I sell and a typical repeat-purchase cycle: [e.g. haircuts every 6 weeks] How I define a lapsed customer: [e.g. no purchase in 4 months] Roughly how many lapsed customers I have and how I can reach them (email, text, mail): [DETAILS] Likely reasons they left, if I know any: [LIST or "not sure"] What I can offer (discount, free add-on, new service, nothing): [DETAILS] Anything that has changed or improved since they last bought: [DETAILS] Give me: 1. A 3-message win-back sequence with timing, each under 120 words: a personal check-in, a reason to come back, and a last friendly note. 2. Subject lines or opening lines for each message, two options per message. 3. One short question I can ask to learn why they stopped, and how to sort the answers into fixable vs. not fixable. 4. How to measure whether the campaign worked. Keep it warm and never guilt-trip the customer.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Pull a list of customers who have not bought within your normal cycle and send to a small batch first. Only message people who agreed to hear from you, and include an easy way to opt out. The answers to the "why did you stop" question are often worth more than the sales.
Related prompts
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