Write a compelling, fair-housing-safe listing description
Write MLS remarks, a website version and a social caption for a listing, checked for fair housing problem phrases.
The prompt
Act as a top real estate copywriter who follows fair housing rules. Write a listing description. Property type, beds/baths, square footage and lot: [DETAILS] Best features (updates, layout, light, outdoor space, storage): [LIST] Neighborhood features (parks, transit, shops) stated as facts: [LIST] Price point and tone: [DETAILS] Character limit for the MLS remarks: [NUMBER] Give me: 1) MLS remarks within the limit, 2) a longer website version, 3) a 2-sentence social caption, and 4) a check of the text for fair-housing problem phrases (describing people instead of the property), with replacements. Don't invent features.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Check the final text against your MLS and brokerage advertising rules. Describe the property, never the kind of buyer.
Related prompts
Write a monthly local market update email
Turn this month's MLS stats into a short market update email for your sphere, plus a social version, without predicting prices.
Follow up with buyers after a showing
Follow up with buyers after showings with a same-day text, a pros and cons recap of each home and a gentle check-in if they go quiet.
Prepare for a listing appointment
Prepare for a listing appointment with a meeting outline, a plain-language pricing explanation from your comps and answers to commission pushback.
Stay in touch with past clients
Build a 12-month stay-in-touch plan for past clients, with home-anniversary, maintenance-tip and referral-ask templates.