Plan a simple customer referral program
Design a low-cost referral program your happy customers will actually use, with the reward, the wording, and a way to track who referred whom.
The prompt
Act as a small business marketing consultant who specializes in word-of-mouth growth. Help me design a simple referral program. My business, what I sell and typical price: [DETAILS] Who my best customers are: [DESCRIPTION] Roughly how many active customers I have: [NUMBER] What a new customer is worth to me (first purchase or yearly): [AMOUNT or "not sure"] Budget per successful referral: [AMOUNT] How I talk to customers now (email, text, in person, social): [CHANNELS] Any industry rules on rewards or referrals I know of: [DETAILS or "none"] Give me: 1. Three reward options (for example two-sided discount, credit, donation or gift), with pros, cons and cost per referral for each, and your recommendation. 2. The program rules in five plain sentences, including when the reward is paid. 3. Ready-to-send messages: an email announcement, a short text, and a line to say in person or at checkout. 4. A simple tracking method using a spreadsheet or referral codes, with the exact columns to use. 5. A 30-day launch plan and the two numbers I should watch to know if it's working. Keep it simple enough to run without special software.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Start with your happiest customers rather than your whole list. Check any rules in your industry (finance, health care and real estate often restrict referral rewards) before you launch, and keep the reward small enough that you'd happily pay it every time.
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