Define my brand voice guide

Turn examples of how you talk to customers into a one-page brand voice guide, with do's and don'ts and sample phrases anyone on your team can use.

The prompt

Create a one-page brand voice guide for [BUSINESS NAME], a [TYPE OF BUSINESS].

Who our customers are: [DESCRIBE]
Three words I want people to use to describe us: [WORDS]
Examples of our writing I like (posts, emails, website text):
[PASTE 3 TO 5 EXAMPLES]
Examples I do not like or that feel off-brand: [PASTE OR DESCRIBE]

Include:
1. Our voice in one sentence.
2. Three to four voice traits, each with "we are / we are not" (for example "confident, not arrogant").
3. Word choices: words we use, words we avoid.
4. How the tone shifts for different situations: a promotion, a complaint, bad news, a celebration.
5. The same message rewritten three ways: off-brand, on-brand, and on-brand for a complaint.
6. Rules for emojis, exclamation marks, humor and formality.

Replace every [BRACKETED] part with your own details before sending.

How to use it

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