Compare my business with local competitors
Organize what you know about your competitors into a side-by-side comparison and find the gaps you can realistically own.
The prompt
Help me analyze my competition. I run [BUSINESS NAME], a [TYPE OF BUSINESS] in [AREA]. For me and each competitor I have gathered from their websites and reviews: [FOR EACH: name, services, prices if listed, review rating and count, common praise, common complaints, how they describe themselves] Please: 1. Build a comparison table across price, services, reputation, speed/convenience and positioning. 2. Summarize what customers complain about most across competitors; these are opportunities. 3. Identify two or three positions I could credibly own, based only on facts I have given you. 4. Suggest three concrete changes (offer, website, process) to make that position obvious. Only use the information I provided; tell me where it is too thin to draw a conclusion.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Spend 30 minutes collecting each competitor's website copy and their most recent 1 to 3 star reviews first. The complaints are usually more useful than the praise.
Related prompts
Define my ideal customer profile
Turn what you know about your best customers into a clear ideal customer profile, including their problems, triggers to buy and where to reach them.
Ask happy customers for reviews
Write short, natural review request messages by email and text, plus a follow-up, so more satisfied customers leave an honest online review.
Draft a local service page for my website
Get a well-structured service page for one service in one city, with headings, FAQs and a clear call to action, written for customers first and search second.
Plan a two-week promotion
Plan a focused two-week promotion with a clear offer, a day-by-day schedule across email, social and in-store, and a way to tell whether it worked.