Define my ideal customer profile

Turn what you know about your best customers into a clear ideal customer profile, including their problems, triggers to buy and where to reach them.

The prompt

Help me define the ideal customer for my [TYPE OF BUSINESS] in [LOCATION / ONLINE].

What I sell and price range: [DESCRIBE]
My three best customers (why they were great, how they found me, what they bought): [DESCRIBE]
Customers I do not want more of (and why): [DESCRIBE]

Create an ideal customer profile with:
1. Who they are (role or life situation, business size if B2B, location).
2. The problem they are trying to solve, in their own words.
3. What triggers them to look for a solution now.
4. What they worry about before buying, and what proof reassures them.
5. Where they spend time and look for recommendations, online and offline.
6. Three phrases they would actually type into Google or say to a friend.
Then list two things I should change in my marketing based on this profile.

Replace every [BRACKETED] part with your own details before sending.

How to use it

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