Write my value proposition and tagline options
Get a clear one-sentence value proposition plus tagline options that say who you help, how, and why you instead of the competitor down the street.
The prompt
You are a direct-response copywriter. Write a value proposition for [BUSINESS NAME], a [TYPE OF BUSINESS] serving [IDEAL CUSTOMER] in [AREA]. What we do: [SERVICES / PRODUCTS] What customers say they like about us: [QUOTES OR THEMES FROM REVIEWS] Main competitors and how they position themselves: [LIST] What we do differently (facts only): [e.g. same-day service, fixed prices, 20 years' experience] Deliver: 1. Three versions of a one-sentence value proposition (who it is for, what result they get, why us). 2. Eight short taglines (under 7 words), labeled by style: plain, benefit-led, playful. 3. A 40-word "about us" blurb using the strongest version. Avoid empty words like "quality", "best-in-class" or "solutions" unless backed by a specific fact.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Read the options aloud and pick the one a customer could repeat to a friend. Test it on your homepage headline or a Google Business Profile description before printing anything.
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